Web Sales Copy That Increases Traffic and Profits

Maybe you are an independent business owner. Maybe you have a life coaching business. Or, maybe you are a top entrepreneur. Your small business web sales copy presentation affects every part of client and customer interaction.

How do you serve your audience? Do you give them tips and lists of things to do to be successful? While these are helpful, your target audience wants to know you care a lot about them and you want to help them make a difference in their lives, their service or their books.

Throw Your English Grammar Guide Away

For your niche marketing articles, for you story outline, for your non fiction books and for marketing message on your Web site or in emails, focus on the YOU point of view.

To satisfy your reader, take the self-serving "I" out of your writing. It's not what you tell them; it's what they feel from your words. When they don't feel listened to, they will leave your page in a minute, never to return.

Check and Correct Your "I" Sentence Constructions

1. Whether you write a book introduction, biography, chapter or web promotional message, keep the "I's" to a minimum. Your audiences don't care about you, only what you can do for them. Think about where your audience is now--their challenges or concerns. Remember to answer their question, "Why should I buy this from you?" Put a big YOU at the top of each page you write to remind you of this approach. After you write three or four paragraphs, mark the "I's," count them, and vow to replace most of them with a "you" centered message.

2. Instead of telling your story, put your story in the third person. Use another name, maybe a client's or friend's.

4. If you think your bio is important, instead of placing a long passage on your home page or your book's back cover, place it instead, on your "About Us" page. Put your longer bio and photo inside the back cover page, so you can put more of what sells on your back cover--testimonials and benefits.

5. If you think your signature file should tell all about you, rethink it to share benefits and free offer from you to engage your email readers and article audience. Get everything you write checked by a person savvy at business writing to make sure your writing will hit the jackpot and create interaction with your audience by blog, or profits from business sales.

6. When you write anything, put yourself into your readers' shoes, they'll see you as their savvy friend that cares and wants to solve their problem, not just talk about your own.

In the long run, these satisfied readers will return to you again and again--even buy your books and services.

7. Focus on the YOU point of view in your copywriting.

Of course you have a story to tell; we all do. But, think about your reader's interest in you and your story. They don't care much ( they care about what you can do for them) and could see this as self serving. This is a hard one to overcome for most of us because our lives center around ourselves. Our egos rule. But, when you want to attract sales and clients, your potential buyers want to know you care about them and understand where they are, that you too were there, and here's how they can benefit you.

This "I" habit is another writing sin most people aren't even aware of.

8. If you want to use "I" in your book introductions, chapters or marketing email message, put it in this context: "Maybe you are like me, and xxxx.".

9. Give yourself a heads up; write a YOU at the top of each blank page before you write a word. After you write a few paragraphs, count the "I's" and take a minute to reframe them with the YOU approach.

Check your writing before you present it to the world. You want to be seen as the savvy person in your field, and that won't happen unless you always think about your audience first.

When your readers are satisfied you care about them illustrated by your updated YOU writing skills, they will come back to you and even buy from you.

Perhaps you already hired a webmaster to design and put up your Web site. Before you go live, write a short book's promotional message letter that will sell your book and increase your customer base. Improve website traffic now and start thinking, "How do I build a website that will best market my product or book?"

Your target market who make up your Web site unique visitors want to know how your books benefit them, so be sure to include bullets of benefit words or phrases.

How to Increase Clients and Book Sales at Your Website

Here's a Short Sales Letter How-To's to Increase your Book Sales Figures

1. Place a Benefit-Driven Headline at the top in larger font.

The first words are all important for search engine optimization as well as hooking your readers to know you're here to help them.

2. Open Your letter acknowledging your reader's problem.

Where are they now? What do they need to be happier, and wealthier? Place the best seven benefits in bullets so your reader can skim the information. Remember benefits sell, other copy does not. "Find your ideal mate this year" is specific, yet general for many audiences and will interest your reader.

Examples: Get jump out of bed energy, Save time or money; Build business profits, Create better relationships.

3. Draw Attention to Your Reader's Doubts.

Your Web site audience doesn't quite trust you. To build your case for your book or service, mention audience resistances first, then overcome them with how your book will solve their challenge. What will they look or feel like after they use your product or service?

4. Impress Your Sales Letter Readers with Book Reviews

Testimonials Throughout Your Sales Letter.

Your audience wants to know your book is valuable. What better assurance than with a positive book review or testimonial?

After a short page on your book's benefits, add three-five short testimonials and reviews from your readers. Check out unsolicited Amazon.com book reviews. You want a 5-star review of course. In your marketing letters, make your message pop out with a frame of different color and a pleasing background.

5. Include Your Guarantee.

The most popular one is something like this: "This book comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the bonus reports and product too!"

Finally, get help from a copywriter or professional editor who specializes in web writing. Always check your book sales each month. Remember to revise what isn't working and reap the profits you deserve.

The consequence of no sales message on your Web site for each book or product is that your potential customers don't stay on your site long enough to buy anything when they don't know enough to make that educated decision they can't live without your wisdom.

Take the Website 2.0 Quiz

If you are a woman in business like myself, you may have a website up and wonder why it isn't making the sales you want. Of course you want to increase customer traffic and increase your customer base. That's why we create websites.

If you haven't made web sales and increased your clients to where you want to be, then maybe you need a Website Do Over.

I know I keep improving my site--now on my fourth do over. This time, it will be totally optimized at the site and I also committed to writing key word rich articles to show myself as the mentor who knows her stuff and can help others improve their business profits. But web marketing has changed.

Score the below questions from 0-5. Add up the total and see recommendations at the end.

Ask yourself these questions...

1. Have you written your own web copy without consulting a copywriter or person in web marketing?

The number one mistake website owners make is not to give their valuable visitors a reason to buy. Yes, you want them to trust you and you can include your mission statements and bios, but not on the main page. Instead of a welcome, place links at one side that shows benefits, include powerful key words and take your visitors to particular information they are looking for.

2. Does your site offer a sales message for each thing you sell, including your service?

You need to educate your target audience on what you offfer. They are on your site for only a minute or less. So, the new theory is to write short sales letters loaded with testimonials - think like the back cover of your book.

Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's in a long or short sales letter. If it's a product give them a reason to buy. Include benefits, features, and of course testimonials.

3. Do you make it easy for your potential buyer to buy?

Most web visitors skim for information they want. They won't read it all, but the headlines and the testimonials. Allow them to click the "order now" button near the top and at the end of your sales letter. Remember, they are likely not to be techie savvy like your webmaster, so make it all in plain English.

4. Do you give your visitors what they want--free content?

The content game has changed. We no longer just keep a long list of articles on our own site because our site doesn't rank as high as EzineArticles or HubPages, so submitting to these high traffic sites is a lot smarter. This is the Web 2.0 application. It offers people a chance after they read your article to comment on it, and you can answer them This socially interactive communication is the wave of the web future. Then, we can offer on our sites an RSS feed with fresh, free articles there. More people are likely to read them at these sites. You can also gather email addresses from your visitors when they sign up for your ezine or Q and A. Keep these to further send ongoing email promotion. Now, you can build your numbers of unique visitors per day. And this translates to sales.

5. Does your Website increase client base and product sales enough?

Even if you site is pretty, you should check with your webmaster about your daily visitor stats. If you get 150 unique visitors a day, you should convert 1 sale for each 10 visitors. If not, you need to make some marketing changes, check your monthly sales and make sure they increase to the income you want. It's not the hits; its the sales that really matter.

Sure, you want to help people and that's good, but you also don't want your site to be just a static brochure as in Web 1.0 marketing. Keep track of your growth, and keep changing your site to get the income results you want. Otherwise, it's not worth a dime.

Is it time for your Web Do Over?

Score 1

If your score less than 1 you are ready for a complete makeover. Get help now.

Score 2-3

Your site is not doing much for your business. It needs improvement. Get a comprehensive Website evaluation.

Score 4

Your site is doing well, but a Web 2.0 strategy could make it more successful.

Score greater than 4

Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.

Putting up a Web site is not enough. You must entice your target audience to visit it and stay long enough to see the value of what you offer.